Sub-brands
A shared visual foundation connects every CertiK product to the master brand.
Roster
The CertiK mark and lockup remain consistent across products. Only the product name changes.
Construction
X is the logomark height. The two-line wordmark is 0.75X tall and centered on the logomark.
Clear space
Keep 100% of X clear on every side, 50% at minimum. Same rule as the primary logo.
Restrictions
Scope
A sub-brand names a product with its own audience and lifecycle. It never gets its own symbol.
Create a sub-brand only for a product that ships on its own, has its own audience, and will be referred to by name outside CertiK. A sub-brand changes nothing but the second line of the wordmark. New sub-brands are approved by the brand team.