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Brand

Logo

The mark, its variants, and the rules for using it.

Logo elements

Logomark and logotype form the primary lockups. Reproduce every version from the master artwork only. Never redraw, rearrange, or crop a lockup to create another version.

Primary logo construction2X0.75XX
2X = logomark height. The wordmark is X tall, sits 0.75X from the logomark, and is vertically centered on it.

CertiK Red or black on light backgrounds. White on CertiK Red and on dark backgrounds. Black for single-color print, embroidery, screen printing, and fax. The same colorways apply to the vertical logo, logotype, and logomark.

  • White on CertiK Red
  • White on black
  • CertiK Red on white
  • Black on white
Vertical logo construction2X0.5X0.5X
2X = logomark height. The wordmark is 0.5X tall, sits 0.5X below the logomark, and spans the full width of the lockup.

Logotype

Logomark

Clear space

1× clear space equals half the visible height of the logomark. Apply one unit on every side. To avoid crowding the logo, keep text, graphics, and other visual elements outside this protected area.

  • Primary logo
  • Vertical logo
  • Logomark

Minimum size

  • Primary logo · 80 px minimum width
  • Vertical logo · 40 px minimum width
  • Logomark · 24 px minimum width

Placement

Edge inset: 1× clear spacePreferredAllowed
  • Primary logo
  • Vertical logo
  • Logomark

Restrictions

  • Do not change the proportions.
  • Do not change the logotype.
  • Do not create a custom logo.
  • Do not alter the color.
  • Do not mix colors within the logo.
  • Do not rotate the logo.
  • Do not change the details.
  • Do not add a drop shadow.
  • Do not outline the logo.
  • Do not use a low-quality file.
  • Do not compress the logo.
  • Do not fill the logomark with an image.

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