Skip to content
Brand
Download

Brand & Messaging

Positioning, tagline, voice, and house style.

Brand overview

CertiK is the largest Web3 security services provider and a trusted risk management partner for regulators, institutions, and Web3 innovators worldwide.

Since 2017, CertiK has protected over $600 billion in digital assets across 150+ countries and regions, while providing full-lifecycle security and risk management solutions for institutional clients. Operating under SOC 2 Type II and ISO 27001 standards, CertiK works closely with regulators worldwide on digital asset policy development and regulatory consultation.

Positioning keywords

  • Recognition
  • Vigilance
  • Strength
  • Action

Tagline

On black
On white

Voice principles

  1. Precise

    Say exactly what was verified, found, or fixed. Numbers over adjectives.

    Sounds like
    The audit covered the token contract and found two critical issues.
    Not like
    Industry-leading, best-in-class security.

  2. Calm

    Security is serious; the tone is steady. No alarm, no hype.

    Sounds like
    The exploit was contained within the hour.
    Not like
    URGENT: catastrophic hack devastates protocol!

  3. Direct

    Lead with the point. Short sentences, active voice.

    Sounds like
    CertiK found the bug. The team fixed it in two days.
    Not like
    It was determined that a vulnerability may have been present.

  4. Open

    Show the work. Link the report, name the method, admit limits.

    Sounds like
    Formal verification covers the token contract, not the front end.
    Not like
    Fully secured, end to end.

Writing rules

CertiK
Capital C, capital K. Never Certik or CERTIK in running text; the wordmark is the only all-caps use.
Web3
One word, capital W, no hyphen.
onchain
One word, no hyphen, lowercase inside a sentence.
Product names
Skynet, Skill Scanner, Hunt, Compliance, Surveillance, Account. Precede with CertiK on first mention: CertiK Skynet.
Numbers
Digits for amounts, counts, and percentages: $475B, 5,201 audits, 40%. Spell out one to nine in prose without units.
Dates
Month day, year: August 13, 2026. Times with the time zone: 10:30 AM BRT.
Headings
Sentence case.
Punctuation
No em dashes; rewrite the sentence. Oxford comma.
Spelling
American English.

Business lines

Use these names, and no variants.

  • Data Intelligence
  • Code Security
  • Regulatory Compliance
  • Blockchain Infrastructure
  • Digital Asset Trading
  • Cybersecurity